![]() "With this global campaign, we want to redefine how consumers see Rockstar Energy Drink and celebrate hardworking, passionate hustlers who want to get things done. Manager, Sports & Energy Drinks, PepsiCoUsing Ad Now on Kantar Marketplace, we were able to confirm that the language. “ Energy is a growth category we see accelerating around the world - and one that is overdue for a refresh. Mark Kirkham, Vice President and General Manager, Sports, Energy & Juice, Global Beverages, PepsiCo, said the company sees rising demand for functional beverages. 'Life is Your Stage' debuts with three pieces of content ‘that celebrate the grit and determination of those powering through their daily hustle’. It wants to more than double the geographical footprint of the brand over the next three years. Browse our wide selection of Energy Drinks & Shots for Delivery or Drive Up & Go to pick up at the. Meanwhile, a new campaign, ‘Life is Your Stage’, marks the first major international effort for Rockstar since the acquisition, with PepsiCo accelerating the brand’s expansion into new markets. ![]() The new visual identity has been designed to “elevate the brand and make it more distinctive and inviting for our consumers around the world,” according to PepsiCo’s design team. ![]() Packaging & Packing Materials, ContainersĪ new visual identity, created by PepsiCo's Global Design team, focuses on bold packaging: modernizing the star logo with a color palette of metallic gold and black across the brand portfolio.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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